Adventure of Humanity Logo
Guests on the red carpet at a gala supported by Adventure of Humanity

For businesses · Corporate partnerships

Bring your brand into the adventure.

Activate our 2 billion fans and supporters. Become a part of our family — through music, sport and a shared commitment to literacy, peace and the environment.

Explore a partnership

A shared platform

Visibility. Relationships. Shared purpose.

A corporate partnership brings your brand and Adventure of Humanity together around clear objectives. We shape the event experience, visibility and mission connection with your team, creating a package suited to your audience and ambitions.

01

Branded events & visibility

Create a brand presence alongside Adventure of Humanity through event branding, shared storytelling and agreed campaign content. Connect your business with audiences who care about culture, sport and positive change.

02

Corporate hospitality & VIP guests

Bring clients, colleagues and invited VIP guests into memorable settings. Explore corporate events, hosted experiences and meet & greet opportunities with participating artists, athletes and personalities.

03

Music, sport & VIP galas

Build a partnership around sporting events, music gatherings or gala experiences in Cannes. Combine a distinctive setting with opportunities to introduce your brand, host guests and strengthen relationships.

04

Purpose your brand can stand behind

Align your partnership with literacy and education, peacebuilding or the environment. Choose a mission that fits your business and agree how your involvement will support the work and be communicated.

Zico and Romario together at a football event
Zico & Romario
Guests at the Adventure of Humanity gala in Cannes
Nicoletta Mantovani Pavarotti
Guests at the Nelson Mandela Children's Fund gala in Cannes
Magic Johnson & Cookie Johnson

Brand visibility through sport & music

Where your brand meets the crowd.

Bring your brand into the moments that bring people together. With Adventure of Humanity, your company can become part of live music and sporting events through event branding, product experiences and content featuring participating artists and athletes. Connect with fans in the venue and beyond through shared campaign content — while supporting a humanitarian purpose.

Branding with purpose

Make a change.
Be a part of something bigger.

Event Partner

A focused partnership around an agreed event.

  • Event branding and partner recognition
  • Guest invitations and hospitality
  • A tailored activation and content plan
Discuss this partnership

Corporate Experience Partner

An experience designed around your guests and your brand.

  • Corporate event and VIP guest planning
  • Meet & greet opportunities where available
  • Shared storytelling before and after the event
Discuss this partnership

Strategic Partner

A longer-term relationship connecting your brand with a shared mission.

  • A programme across agreed events and initiatives
  • Consistent brand visibility alongside AOH
  • A mission focus and agreed reporting
Discuss this partnership

These are starting points for a tailored proposal. Event participation, celebrity appearances, guest access, branding rights and deliverables are confirmed as part of each partnership agreement.

Partnerships in practice

Examples to inspire your own partnership.

Music, sport and influential voices have carried our humanitarian mission since 1999. From sophisticated private events and galas to reaching millions through live music and sporting events, we shape partnerships around your objectives — connecting your brand with support for children, education and peace.

Magic & Cookie Johnson
Magic & Cookie Johnson
La Toya Jackson · Jackson family
La Toya Jackson · Jackson family
Chief Mandla Mandela
Chief Mandla Mandela
Friends of MJ
Friends of MJ

Private connections & VIP experiences

Private Circle. Relationships with purpose.

A partnership connecting your firm with AOH’s international community through discreet hospitality, personal introductions and philanthropy.

Your partnership

A programme of VIP galas, intimate private dinners and personal introductions, shaped around your firm’s interests. Create opportunities for meaningful conversations with business leaders, philanthropists and participating cultural figures.

What it could include

  • Galas and intimate dinners, with personal hosting and a curated guest strategy
  • Mutually agreed introductions within the AOH network, including relevant family-office and philanthropic contacts
  • A shared humanitarian initiative and an optional film telling the story of the firm’s contribution
Iggy Azalea
Iggy Azalea
Zico All-Star Game
Zico All-Star Game
Zico All-Star Game · Event gathering
Zico All-Star Game · Event gathering
Zico All-Star Game · Live music
Zico All-Star Game · Live music

Mass reach & celebrity-led campaigns

Reach the crowd. Make a difference.

A joint campaign bringing Adventure of Humanity, your vehicle and a celebrity campaign ambassador together — with marketing to our wider network of millions of fans.

Your partnership

Put your vehicle at the heart of an Adventure of Humanity campaign, with a participating celebrity as its face. Create a distinctive film and photography campaign that connects the product with our humanitarian mission, then share it through agreed AOH, celebrity and brand channels to engage our wider fan community.

What it could include

  • A campaign concept combining AOH, your vehicle and a celebrity ambassador selected together
  • A campaign film, photography and social content featuring the product and ambassador, with agreed image and usage rights
  • Marketing to our wider network of millions of fans through agreed participating channels, supported by a coordinated brand rollout
  • A defined contribution to a selected humanitarian project, making the campaign’s purpose tangible

Connect your partnership to a mission.

Become a partner

Let’s build a partnership around your business.

Tell us about your company, your audience and the experiences or causes you want to connect with. Together, we can define the right platform and a clear partner package.

Talk to our partnership team
  1. 01 · Share your objectives

    Introduce your brand, preferred markets, guest needs and partnership budget.

  2. 02 · Shape the proposal

    Agree an event or programme, mission focus, visibility and hospitality opportunities.

  3. 03 · Activate the partnership

    Confirm the scope and work together on delivery, communications and reporting.