Love Peace Campaign
Photography, fashion and a shared message of love and peace — supporting a brighter future through children’s literacy.
Our commitment
Love Peace brings people together through photography, fashion and a shared message of peace. The campaign celebrates joy and happiness, welcoming people of different races, nationalities, ages and genders.
Adventure of Humanity announced the campaign during the 77th Cannes Film Festival in May 2024. The launch programme included photoshoots at Villa Oxygene, involving models, influencers and celebrities.
The launch announcement set out plans for Peace Angels to share the campaign across social media, alongside clothing and merchandise carrying the Love Peace message. Proceeds were intended to support charitable initiatives, initially focusing on literacy among children.
The campaign announcement proposed an international tour, with a goal of photographing 500 to 1,000 models. Paris, Berlin, Kyoto, Rio de Janeiro, Cape Town and Bangkok were among the planned locations, extending the message beyond the Cannes launch.
The campaign in pictures
Portraits, shared smiles and the Love Peace message from the Cannes campaign. Select a photograph to see it in full size.
Campaign photography from Adventure of Humanity’s blog and Richard Nilsson’s public Facebook posts. Original image credits are preserved.